Three Marketing Lessons for L&D to Get Employees to Engage

High-impact learning organizations are shifting away from “pushing” training at employees. Instead, they are building environments in which people can “pull” knowledge and skills to themselves – when and where they need them. The problem is, knowledge workers typically spend very little time learning. They are constantly tethered to work and increasingly overloaded. Many L&D professionals now find themselves with a new problem: Getting employees to engage with learning.

Getting people to “buy” things is usually a marketer’s job. And L&D has a lot to learn when it comes to marketing. In this session, you will use three marketing concepts: Brands, customers, and the customer experience and begin crafting a brand.

In this session, you will:

  • Think – or re-think –how you want your audiences to feel about what you do
  • Learn – or learn more – about your audiences
  • Target your efforts around your audiences’ learning experiences.

Location: Mission III Date: October 4, 2016 Time: 4:00 pm - 5:00 pm clarey-400 Janet Clarey