Learning Analytics Meets Digital Marketing with Hamideh Iraj

Hamideh is a data scientist researching the application of digital marketing tactics and analytics into L&D. Essentially, she's an outsider in this space, and with a background in systems analysis, engineering, IT management, and data science, she is able to articulate some obvious improvements training could use, but is often blind to.

Take a listen to Hamideh's research results on applying digital marketing to L&D, as well as some of her own observations about how Learning and Development professionals should integrate design, data, and marketing into the work they do.

Shared links from Hamideh: https://www.linkedin.com/in/hamidehiraj/ https://www.unisa.edu.au/research/c3l/ https://www.linkedin.com/in/hamidehiraj/ https://twitter.com/HamidehIraj https://www.ontasklearning.org/ https://unisa.edu.au/research/C3L/ https://bit.ly/LA_Marketing_Paper https://www.udacity.com/course/ab-testing--ud257 Free course by Google

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