We often hear and read about how to become an expert, a guru, a specialist, etc. But no one ever talks about how to be an amateur. Maybe because the word, 'amateur' makes us think of someone inexperienced, unskilled, unprofessional, or a beginner. But there’s more to the word, 'amateur'. This session will focus on how adopting a beginner's mindset and practicing being an amateur can offer an incredible advantage when trying to uncover richer stories about people, products, and processes.