Why Stories Motivate Learners with Margie Meacham

Why do stories work so well to motivate learners? It's because we're wired to insert ourselves in the middle of the action and experience every story as if it were our own. This survival technique is an ancient adaptation that helped us survive a very hostile climate and pass down our truths before we had invented writing. When you understand the neuroscience of stories, you'll realize how you can use them to enhance learning and on-the-job performance.

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